Learning How To Bid On Keywords
by: BrianBasch |
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When you are creating ads for your Google Adwords campaign you will need to build them carefully around the right keywords. This seems like commonsense and many marketers have perfected this art. They do the proper research to find the best keywords.
Pay per click advertising campaigns have other factors apart from keywords that will make them successful. Something that should be kept in mind is the fact that searchers have very short attention spans. They will not usually look beyond the first 5-10 search result pages.
This means your ad must be placed among these pages in order to be seen. How do you manage to do this? Well it all boils down to the almighty dollar.
This section may be boring for the experienced marketer, but the new businessperson may find it interesting. Adwords can be compared to a huge auction. There is a lot of competition on certain popular keywords. By contrast there is little if any competition on obscure key words, but there are also minimal searches.
This means that you are not the only one using a certain keyword. So how will the search engine decide on ad positioning? Adwords works on a pay per click basis. Although the price is usually small it can accumulate. The advertisers who bid the most money on a keyword will have their ad placed higher in the search engine results. This benefits the search engine, as they get paid per click, despite the fact that the ad may not produce sales. Of course search engines like these high paying ads and put them in positions were they would get read more.
It does take time to find the correct mix for keywords and bids, as you test and try new things you will probably take some losses. Always remember that conversions are usually only 10% of your clicks and not every one of the clicks.
Nobody can deny the importance of keyword research but it is good to know that bidding is also significant. If you do not make sure your ad is in a good position you will not attract enough traffic to your ad, let alone sales. So make sure you fully comprehend the bidding process so that you can build a profitable campaign.
So when you create your Adword campaign be sure to remember these points. When you think about it you will be wasting a lot of time and money if your ad that you worked so hard on is not even being viewed.
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About the Author
Brian Basch has been working with ppc search engines for over 4 years. He is an ppc expert and his knowledge has helped improve the profitability of numerous ppc campaigns. If you need some ppc management hire him!
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