Make Money With Adwords Low Cost Advertising
by: RosieCottis |
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Anyone wanting to make money with Adwords needs to keep in touch with the new strategies hitting the internet, as well as Google's own policy changes.
In 2007 we all learned to 'kill' the competition with Day Job Killer. Hard on the heels of that ground-breaking ebook came the spy programs that let you track your competitors' ads, copy them and (in theory at least) blast them off the face of the search engines. Unfortunately some of these systems charged a very high price for membership.
So there were a lot of advertisers who could not afford those systems or maybe simply did not want to spend all of their time tracking, spying and tweaking in order to cover the cost of their membership. They began to look around for a new direction, and early in 2008 we saw the first hints that marketers were rediscovering something that they had previously considered dead - the content network.
If you have come to Adwords in the last couple of years, you may not know that the search and content networks were once united. Google separated them to give advertisers more control in the days when click fraud was common. Most advertisers immediately (and rightly) turned off the content network for their ads.
But times have changed. Click fraud is not the problem that it used to be. Google now closes the accounts of anybody suspected of 'invalid clicks'. This is a problem for site owners because it means that any malicious kid can put them out of business by clicking their ads over and over. But for the Adwords advertiser it means that the content network is usable again.
Advantages of advertising on the content network instead of the search network include a cheaper cost per click, and a lot more control. You can actually pick the exact sites that you want your ad to appear on.
The last of these points is vitally important. When you are advertising on the content network, always specify target sites for all of your ads. In fact you should go even further and specify the exact pages of the site where you want your ad to appear.
Just like with the search network, you need to avoid having people click when they are not really interested, and you do that by picking out pages that are very closely related to your product. For example if you are promoting a dog training ebook, you will want your ad on a site about dogs but only on the dog training pages.
It is also better to pick out sites that have their Adsense ads 'above the fold' so that people see them as soon as the page is opened, without having to scroll down. Ads in the 'hot' area toward the top left of the screen will usually do best.
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About the Author
Locate top content sites to make money with Adwords without wasting hours trawling the search engines - get our free Adsense Site Locateer tool (click here). Plus visit our blog at Work From Home Blog
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