The Next Best Thing" Won't Solve Your Internet Marketing Woes

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The Next Best Thing" Won't Solve Your Internet Marketing Woes

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As you work on your Internet marketing business, you eventually have to make the decision to QUIT BUYING EVERY NEXT BEST THING. You will always be trying to find ways to improve your bottom line, but buying everything that promises to do it for you does not work. This will empty your wallet, but it won't solve your problem of not making money on the Internet.

There are two big reasons why 96% of new Internet businesses don't make a dime. The first reason is that the people don't actually work at building the business. If you want to, you can easily be convinced that you can start a business for less than $10, go to bed, and wake up making $10k a month. After all, Billy Bob did it, didn't he? If you start searching for biz opps, the promises of fast, easy, riches compete for your computer screen. I have no real solution for those who think it really works this way. Eventually time and money will teach you that it doesn't. Until you learn that lesson, you will certainly fail.

The second reason why people fail to make any money, and the subject of this article, is that they get onto the slippery slope of thinking that somewhere out there is the magic bullet, the single product or company that will put it all together and start the dough rolling in. The problem with this is that it takes your attention and efforts off actually building your business, and puts it toward something else. In an experiment to see where this could lead, I played a hypothetical game. I decided that I had joined "TheGreatOpportunity," and was going to make it work. This opportunity promised "22 streams of income," and offered a start up of zero cost. Sounds good, right?

Oops. The 22 streams of income are all affiliate programs of one sort or another, and you make money with them by referring others into your group. Each one was a business of its own, requiring its own efforts. In order to make any money with any of the plans, I would have to pay something. None offered to pay me when there is no cash coming in. I could have spent in the neighborhood of $350 to $400 just getting myself in position to make some money. So much for free.

I then went to another opportunity. All I had to do there was sign up, get my own replicated website ("just like this one!"), and then get some people to visit it. No problem. Just get people to visit my site. How I do that was not answered.

So, that left me where many new Internet marketers find themselves. Free isn't free, and getting visitors isn't as easy as it sounds. What did I do? I started thinking that if I just had some tools-- ebooks, autoresponders, software, anything-- I would get the visitors I needed. There must be a thousand people who have "The Shocking Truth," or "The Secret They Don't Want You To Know." In thirty minutes, I read eight sales pages. Each one promised to solve my problem for the Incredible Price That Won't Last Long Because I Can't Offer This Forever. I could have spent $750 to have all my problems solved and been on my way to Successville. I had purchased one of the products a year or so ago, and I went to it to refresh myself with it. I had paid $97, and inside there were "recommendations" for at least five other programs I should get to make it all work as it was designed to work. Each one of them would create more money for the product's owner.

Do you see what's happening? Has this happened to you? You start a business with great intentions, but when the money doesn't start coming in within a day or so, you start spending your money on another tool, which is also another business. Pretty soon, you are spending all of your time in non productive activities. If you had spent as much time working your business as you had looking for ways to build it, you would be much farther ahead. Here's my advice: once you decide on a program or plan, stick to it. Don't get distracted by anything else. Spend your time and money trying to build that one business. Working on a single product or a single business will produce more results than "The Next Great Thing.
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About the Author

Jack Beddall is an experienced Internet entrepreneur who specializes in resources for the e-entrepreneur. You can visit two of his sites at href="Unselfish Wealth Successville News and