Public Speaking: The Secret Goldmine
by: JamesMalinchak |
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There are two main objectives in sales - to get the sale and then to increase the amount of sales. Whether we realize it or not, we are salesmen selling people on our message and we do it through various forms - books, audios and videos. We help others by providing education and knowledge through our product resources and what this does for us is open up a secret goldmine that can bring even more wealth.
More than just money - this secret goldmine can actually help in several ways for anyone's public speaking career. Often looked at as a underused and overlooked opportunity for wealth creation - this goldmine in reality can provide firm foundations in helping you with your public speaking career. This secret goldmine is the group of people who will buy from you time and time again, otherwise known as the hot list.
Start forming your hot list. The first thing to do is to start collecting the contact information of people who purchase your products or who have heard you speak at a conference. For the people who have attended your seminar, have them fill out a slip of paper with their name, address, phone number and email address. For those who have purchased your books or training material, you can easily capture their contact information as part of the receipt. You could also offer a free newsletter or bonus report as way to obtain your audience's contact information.
Market your products and services to your hot list. What happens most often in a person's motivational speaking career is that they will market their materials only at the conference. You basically give yourself one chance to make a sale. Then you rely on the fact that you gave out your web address for any future sales and hope and pray that somehow, your customer will make it over to your website. No! Send out flyers or informational and inspirational newsletters to keep your products fresh on your customer's minds and watch your sales increase.
Giving yourself an opportunity to build a relationship with your client is one other aspect of building a hot list. Predict the need to have a relationship with your client - today's marketing trends show consumers like to purchase products they feel they can connect with. For any third party promotions you might need these consumers are loyal brand users and prove to be very helpful.
When you build this group of people you build your own professional speaking niche. This group of people is like having your own fishing pond. You will always have this hot list of people who are interesting in what you have to offer. Whenever you have new products to market, this group will be there to help support the sales. Should you have a calendar of engagements you're speaking at, this hot list will be curious where you'll be going. It doesn't matter how long you've been in the public speaking business, take the time to invest in building the hot list.
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About the Author
Who Else Wants to Make $100,000 to $1,000,000 Dollars Per Year as a Professional Speaker? James Malinchak has created the ultimate, step-by-step guide on how to become a professional speaker in ANY market. FREE Download=> Job Speaking
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