Small Business Marketing Environments That Affect Your Marketing
by: LindaP.Morton |
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Small business marketing environments can affect your business more than by what your do and say in your marketing.
Considering these environments can complement your marketing strategies and tactics. They also impact your business across the marketing mix.
The following small business marketing environments affect your marketing in ways that you may have not considered before.
Small Business Marketing Environment 1: Your Business And Employees
Don't ever forget that each of your employees have interactions with many people outside of your business. If they are happy, feel good about your business, and believe in your product, they can be one of your greatest marketing assets.
Small Business Marketing Environment 2: The People You Purchase From
Some people from whom you purchase will help your marketing through cooperative advertising and promotions. In addition, they determine how effectively you can make your product.
Small Business Marketing Environment 3: Distributors
Some distributors enhance your marketing by telling others they serve about your business. Because distribution is an important part of the marketing mix, how well they deliver your products also influences your marketing, your ability to get products to customers, and even your price.
Small Business Marketing Environment 4: Businesses That Carry Your Product
What people who sell your product think about it and say to their customers influences your marketing. It addition, they have the power to feature your product or put it on a back shelf. Their decisions have a direct influence on your sales.
Small Business Marketing Environment 5: Competitors
Of course, competitors are generally not going to willingly help you market, but how your product and business compares to theirs is an important marketing consideration. You need to know as much as possible about your competitors so you can determine your best distinguishing characteristic. Then you should promote that distinguishing characteristic throughout your marketing messages and consider it in all your marketing strategies.
Small Business Marketing Environment 6: Other People
People external to your business still have an influence on it. For example, government officials can help or hurt your marketing, business and industry with regulations.
Small Business Marketing Environment 7: Target Market
By now, you should know that there's more to marketing than just efforts to reach and sell to your target market . Still your target market have the greatest influence on your sales so you should learn all you can about target market members in order to base your marketing on what best appeals to them.
Small Business Marketing Environment 8: Factual Characteristics
You need to know as much as possible about your customers because demographics influence which appeals will be effective in your marketing. People differ by age, income, education level, occupation type, gender and race. By knowing these demographics, you can predict a lot about your customers' personality and their buying behavior.
Small Business Marketing Environment 9: The Economy
The present state of the economy influences how you must market your product because the economy affects people's income, their spending habits, their information needs, what appeals most influence them and what they can afford to buy.
Small Business Marketing Environment 10: Resources
When resources are in short supply, prices go up on that resource and every product or service that uses that resource. Because price is such an important element in the marketing mix, it affects sales. Attitudes about the use of resources also influence marketing. Just consider the many businesses that are promoting their "green" resource use..
Small Business Marketing Environment: Summary
Marketing includes every element in the marketing mix, not just what you do and say to get customers. Thus, you should consider the influence of the ten small business marketing environments covered in this article because they affect elements like pricing, promotion and distribution.
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About the Author
You can get more in-depth information on each of these small business marketing environments or Linda Morton's free report: marketing your small business marketing your small business. Grab a totally unique version of this article from the Uber Article Directory
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