The History And Evolution Of Mouse Pads
by: AlexaFerotina |
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Without a mouse pad, there is an maximizing curser accuracy. But enough technical mumbo-jumbo. A lot of people think that a mouse pad is a mouse pad is a mouse pad. You might be surprised how many computer owners don't even use them or like them. They use books, pieces of cardboard and even paper plates (and wonder why their computer is so slow). I'm not making this up. Others without a computer are certain a mouse pad is a small rental unit for rodents. (I am making that up but it might not surprise me. People can have vivid imaginations).
Douglas Engelbart invented the mouse in 1963 at Stanford University, coincidentally, the same place in 1974, the father of the Internet, Vinton Cerf invented the protocol later known as The Internet. Engelbart called it "the bug" but it was later named to "the mouse". It was not made to be put on a mat or pad but held in one hand and the user would type on a five-key chord keyset with the other. This system was short-lived. The mouse pad is said to have been invented by Armando M. Fernandez when he worked at Xerox in 1977. He first named the mouse pad with separate words, mouse pad, and later fused the two names into a single word "mousepad". Xerox published his invention in 1979. Not much time pased before many entreprenuers caught wind of the mouse pad and begin seeing promotional possibilities. This form of corporate gift-giving remains popular today.
Mouse pads, if designed properly, can be an ideal corporate gift. The trick to giving the right mouse pad, today, is to think of the end user, the beneficiary of the pad. Rather than the age-old "my company logo on your mouse pad", savvy businesspersons and entrepreneurs are giving "theme-related" mouse pads as gifts, and often humor or cartooning is incorporated. For instance, giving a mouse pad to a doctor? Why not one featuring a medical-related cartoon? To a scientist? A science-theme cartoon makes perfect sense. See the difference? It is what you might call "non-invasive marketing". With all the products on the market today, many of them very outdated, used to promote corporate awareness, the personalized touch is standing out. So giving a simple high-quality humor or cartoon-theme mouse pad that matches the interest of the one you are giving it to, not only makes perfect sense, it makes ingenius sense.
The person not only sees and uses the mouse pad every day, he/she remembers it came from you. It needn't even have your name and/or web address on it. The receiver will remember this gift. It will be very very different than other gifts received. If you've never tried it, simply try it. This is definitely an experiment in gift-giving worth a try. I didn't believe it at first and now I'm hooked. I have never gotten more business simply from sending out fifty or so cartoon mousepads from any other advertising medium. And I don't even put my logo, name, or URL on it, just attach my business card. Make it a true gift, not a promotional one. And they always thank me and I know they appreciate it.
Disney and Hanna Barbara, it is thought, put the first cartoon characters onto mouse pads, targeting the children's market. They continue to license the images with great sucess
Cartoonist, entrepreneur, Rick London, producer of Londons Times Cartoons, was the first to create professional-themed cartoons onto high quality mouse pads targeting the corporate business and adult gift-giving market. His themes include everything from dentistry to pro-sports to lawyers to veterinarians. He sells them at his his cartoon stores such as JustFunnyMousepads.Com. They have become very big sellers in both the corporate world and regular arena of unique gift items.
Remember, originality, not tradition, is the name of the game in gift-giving whether it be corporate or personal. If you want that person to remember you, be your friend, client or whatever, utilize humor and originality. They will respond accordingly.
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About the Author
Alexa Ferotina is an entrepeneur that uses originality and humor in corporate and personal gift-giving that clients and friends remember. One of her favorites is giving the most memorable corporate or personal gift. Her favorite Funny Mousepad Site to order is Cartoon Mousepads As Corporate Gifts
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