Why Your Business Needs a Blog
by: Guest |
Total views: 19 |
Word Count: 484 |
View PDF | Print View
Share This Article
Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs.
What is a blog?
The term “blog” is slang for “web log.” Wikipedia defines a blog as “a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.” The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technorati tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWorks Studio.
Myths and Facts
No doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.
Myths
Blogs are used only by teenagers. You need to spend many hours every day to maintain a blog. You need to know HTML and have other coding skills to blog.
Facts
Blogs allow a company to control the editorial content of the web site while restricting/blocking users’ comments. Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often. Blogs require no knowledge of HTML or special coding. There are numerous blogging software packages on the market that are free. Blogs allow companies to quickly get information out to customers, unlike traditional communication methods. Blogs are an inexpensive way to effectively communicate and share information with your audience. Blogs comprise text and external links, making them search engine-friendly.
Benefits of Corporate Blogging
In January 2007, Forrester released a research study centered on “The ROI of Blogging – The ‘Why’ and ‘How’ Of External Blogging Accountability” by Charlene Li and Chloe Stromberg.
According to the study, some of the benefits of corporate blogging are: Greater brand visibility in mainstream media on the Web Word-of-mouth advertising Improved brand perception Instantaneous consumer feedback Increased sales efficiency Fewer customer service-driven PR blowups
The Outcome
Consumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.
For more information, please contact sales@imageworksstudio.com
Share This Article
Rating: 4.00 Next Article - Can Vista be tweaked? and Previous Article - Anti-Spyware with Spam Controls - advanced PC maintenance tool
About the Author
Scott C. Margenau is president of image works Studio, an award-winning website design agency, branding marketing firm specializing in online and off-line media in advertising, web development, brand development and promotion.
Web site url:-http://www.imageworksstudio.com/
Comments
No comments posted.Add Comment
Popular Articles about: Computers
1: Played Free Hidden Objects Games Yet?2: Do You Know Everything About Computer Virus Removal?
3: Why is my computer running slow
4: Do You Need a Registry Cleaner?
5: Exchange Hosting - The Need For Access
6: Exchange Email Hosting: Instant Access Anywhere
7: Computer Help - Where and How to Get It
8: Get Ready For NEW Mobile Technologies
9: Web design and web development article
10: Hosted Exchange Server: Understanding The World Of Small Business
11: Tips For Recovering From A Computer Virus
12: The Expansion Of The Online Forum Community
13: World of Warcraft Wealth Gold Guide Review
14: Effective Computer Data Protection Techniques
15: Do You Need Error Smart?
16: How to Enhance Your Laptop Experience
17: Your Choice About Broadband
18: How To Speed Up My Pc
19: Computer Shopping
20: Training Considerations For Cisco Certification
21: The History And Evolution Of Mouse Pads
22: Calgary University
23: Playstation 2 Video Games: Top 3 Games For Kids
24: Have You Ever Considered an Apple Mac?
25: Some Advantages of a Solid State Hard Drive
26: Photoshop Software...Quick and Easy techniques for Photoshop
27: Ink cartridges and how we use them
28: Jimmy Choo Bag screen saver
29: You Don't Have Big Bucks; However, You Wish to Buy the Best Cheap Computer Speakers Market Available, What Do You Do? Can You Say - Comparison Shopping. Take Your Time, Don't Rush; Visit Several Retail Store Locations and Then Check Out Several Online R
30: Microsoft Exchange Server 2007: Benefits Of The Technology World