What Type Of Appetizers Are You Offering Your Customers?
by: PatriciaFarnham |
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One way that you can keep customers happy is by offering a menu with appetizers on it. They may be extremely hungry when they come in so waiting for their meal can seem like eternity. The smell of the food in there is going to make them hungrier than before as well. It can be frustrating to wait for food and that could result in them going to another location where they can get a meal fast.
There are establishments out there that offer various appetizers to customers as a courtesy. Mexican food locations are the most common with their baskets of chips and homemade salsa for dipping. This can be a part of the meal that the guests eagerly look forward to when they come in. You may need to set limits on such free items though so guests don't take advantage.
When you are designing your menu of appetizers you want to have a good selection. People have different tastes so make sure there is something for everyone to choose from. Nachos and fried mushrooms are very popular with people. Children seem to love cheese sticks that are loaded with melted mozzarella inside of them. A combination place with three or four different items is great for a large group of people as well.
The section on the menu with appetizers may get overlooked by many guests though. To help it stand out you may want to add pictures in this area. You can also have an advertisement on display at the table for various appetizers. They will be encouraged to order it when they see the picture looking back at them.
The wait staff needs to be encouraging guests to order the appetizers as well. After taking their order they can say something along the lines of promoting them. Asking the guests if anyone would like to order an appetizer is a very simple way to do this without being pushy. You may be surprised at how many guests will decide to place such an order.
Make sure orders for appetizers get in to the kitchen quickly. They need to have a very fast turn around time. This way your guests won't have to wait long before they have something in front of them to eat. It also allows them plenty of time to enjoy it before the full meal comes to the table.
Make sure guests also have silverware, napkins, and dipping sauces for their appetizers. They want to be able to enjoy them while they are still hot. If they have to wait for the staff to accommodate all their needs the food can be getting cold. Being able to anticipate what the guests need is a vital part of successfully serving them from the moment they want in the door.
If you aren't offering your customers any appetizers you really should consider doing so. This is a great way to help them have the ultimate experience at your restaurant. It can help keep children quite and comfortable too while they are waiting for their food to arrive. You will also notice it is great way for your restaurant to make more money than before.
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About the Author
Patricia Farnham has a long, successful background in the restaurant industry. To read her opinions, warning and advice on how to start a restaurant and other topics, visit her website.
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