Charging For A Teleseminar - Can It Be Done?
by: StuMcLaren |
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Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer one of those questions on teleseminars.
Lets start with the question:
Can you actually charge for a teleseminar, or is it better to host it for free and then try to sell products on the call?
Free calls are great but I like charging as well. I am going to throw a couple of things out there for you to think about.
Even though you will get more people on your call when you do it for free, the people will be less qualified. When someone has paid for the call they are a better prospect to sell your other products and services to rather than someone who is just listening because it is free. That is what I mean by less qualified.
There are a number of models out there. One of the ones that I like is doing a free call and then up selling people right away to purchase the mp3 and transcripts. So I do not give the mp3 and the transcripts away for free. The reason being for this is because I want to establish a value for those out of the gate and the easiest way to do that is by selling it. I like to do a registration offer, which basically says something to the effect of, "Congratulations on your registration. Would you like to take advantage of our special offer since you just registered, which would provide you the mp3 and the transcript for $10?"
Basically, this is my up sell process. For $10, I provide them with the mp3 and transcripts and also let them know that once the call is finished the price will increase to $47, or however much you are going to sell it for. By buying it right away they will have the opportunity to save a lot of money and get a great deal, but it also allows me to build a sub list of qualified people.
By doing this, I am able to address both markets at the same time. For the freebie seekers they are able to receive valuable content for free by joining me on the call. The kicker is that they have to make the point of being there on the call in order to listen to the content or they will miss it.
Also, a sub list of of more qualified people is being built. These are the people who are willing to go into their wallet, take out the credit card and invest in materials they they see as being valuable, even if it is for only $10. For their first purchase, I don't want to make it difficult and expensive because I just want to capture their information. Now this group of people know there is value in the mp3 and transcripts and in a sense I am training them to do the same for other calls in the future. They now know they can't get them for free and if they want the value they will have to pay for it.
Giving everything away for free is not something I like to do because your whole back end sales won't be helped by doing that. Qualifying people and establishing value is another goal of mine and this method as worked well for me to do both. By providing the actual call for free you will still get those people who are looking for freebies and be able to show them how much valuable your information can be. You also will be able to secure those qualified people who purchase the mp3 and transcripts during the up sell process. Offer them a deal at the time of registration for a much lower price, like $10. Also make sure you let them know that after the call that price will be increase dramatically to $47, $97, whatever price you decide upon.
That sub list of qualified prospects have shown you that they are willing to pull out their credit cards, so you will be able to follow up a lot harder than the people who just opted for the free call. From there you can sell other higher priced products and services.
Doing a teleseminar you have the opportunity to both charge for the call and give it away for free and get qualified buyers another way. Think about what you want to accomplish for the call and the type of market you might have if you are charging for it.
To get more of your affiliate marketing questions answered and more, check out www.InstantBusinessAnswers.com
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