Interviewing An Expert And Selling Products Through A Teleseminar
by: StuMcLaren |
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Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on teleseminars.
Lets start with the first question:
Instead of selling my 'normal' products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?
When it comes to product creation, one of the things that I like to do is look to leverage one product into the next as much as possible. Now, in certain situations, I would encourage you to think about back-end products because after somebody has gone through a program, they are obviously going to have questions, come to certain conclusions, etc. So that leads itself very nicely into a situation where you can sell back-end products and so that is one of the things that I would encourage you to do, think about that because you want to roll the momentum from one product right into the next.
As far as selling a product, training, assessment, eBook, whatever on a teleseminar, I think you can sell just about anything on a teleseminars. It is just a matter of positioning it correctly and establishing the value throughout the call, so if you want to sell the assessment then great, position that accordingly right from the get-go.
One recommendation that I want to pass onto you is to always think about creating back-end products because if you have a product such as an assessment, to be able to answer the questions and make the appropriate corrections your client will have after completing their assessment leads itself very nicely into any type of back-end product.
Here is the second question:
When hosting a teleseminar that is an interview between myself and an expert, should I use the host's or expert's voice and photo while promoting the call?
Here are a couple things to think about. If you only have room for one picture it would be best to create a photo that has both the host and expert in it together. Obviously, if you can use both photos, especially in the Ask Campaign, registration page and web cast page, do it. This would be my first recommendation.
If you are limited to only using one picture, the second suggestion would be to use the host's. The reasoning behind this is that the host is who will be the one to introduce the guest and bridge the gap. Unless your guest is very famous and known by everyone, you can use your audio to build anticipation for your guest and the upcoming call.
Find out more answers to your teleseminar questions by checking out www.InstantBusinessAnswers.com
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For all the answers to your online marketing questions check out Instant Business Answers. Jammed packed with live and recorded, audio, visual and written responses, you are bound to find the small business help you are looking for!
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