Personal Branding Myth Exposed
by: JayNaPier |
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Personal branding has become a hot buzz phrase for those in M.O.R. vacations, yet so few even understand what a personal brand is. Most think that if they put up a website with video, they are now a personal brand. Well, I'm sorry it's much more than that.
It all started with a coaching session I had in 2007 with a prominent MOR Vacations affiliate who was wanting to know how I was winning all the sales awards and keeping myself on the top sales list. I didn't have time to go into detail, but I explained it was about personal branding and that video would be the way to go to get that done. What was missing was the YEARS of equity required to really create the brand.
Top personal brands are everywhere. Real Estate, TV, Basketball, and even communications. Who instantly comes to mind when you think of these subjects? Trump, Oprah, Jordan, and Regan, right? How does it happen? Years of personal branding building.
If all this wasn't possible, you wouldn't be able to "Trump" the competition and Donald Trump wouldn't be called "the Trumpster". Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump's office (also in Real Estate).
Everyone starts somewhere. The first project that allowed Trump to begin the process was turning a Manhattan hotel into a shiny gem. This allowed him to develop a reputation, which today allows him to develop real estate all over the world. It's taken years, but it does pay off.
Personal branding is about developing a reputation. It's about building a track record. It's about being the first name that comes to mind when thinking about a topic. I've been doing personal branding since 2002. People often tell me "Your Everywhere!" This has become a part of my personal brand.
The more you learn about personal branding, the more you'll see how MOR Vacations affiliates are confused about personal branding. You've GOT to be Unique. Yet, each website and message for MOR Vacations is basically the same.
To be successful with personal branding it must be unique, consistent, understandable, focused and you must be able to provide a solution that the market requires. I specialize in marketing for home business owners. In my MOR Vacations business, 80% of my coaching time is spent training my team members to be the best MOR Vacations marketers.
Don't become another statistic and be just another person selling MOR Vacations Network Memberships. Don't buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.
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About the Author
Before you invest in the MOR Vacations business. Ask yourself what the mentor your considering as your trainer is all about. Are they easily reachable? Are they approachable. Are they too busy to train you? What does their mentoral brand mean.
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