rss feeds as part of your one-way link building strategy
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RSS Feeds, Link Popularity and One-way Link Building Strategies
The most effective link building strategies will utilize RSS Feeds to build your link popularity. RSS stands for Real Simple Syndication and is simply an easy way to mass distribute and publish material on the web. You can easily build RSS feeds into your blog that incorporate your links to blog pages.
When other websites use your RSS feeds on their site it takes and adds a link back to your website increasing your link popularity in the process. You can use programs like (RSS Builder a freeware program) to add RSS to your website. However this is not necessary on most major blogging platform as they have this feature built in. Both WordPress a very common and popular free blogging script available through most cPanel web host and the popular Blogger.com have this capability built in.
The act of syndicating your content all over the web is easy with RSS. With the capability of adding RSS feeds to your blog built into most blogging systems it makes building your link popularity a breeze. The more sites that pick up your RSS feed the higher your link popularity score will be which in turn helps your search engine ranking.
Be Careful When Setting Your RSS or it Might Not Validate
WordPress for example also has plug-ins, which make it simple for users to add your RSS feed to their favorite RSS reader. You can find many low cost or free RSS readers and most services like My Yahoo and iGoogle along with My MSN already have this capability built in.
You need however to be careful when putting together your blog titles and watch out for their structure. A fair number of the services that allow you to reed your RSS feeds have strict adhesion to RSS Validation rules; for example My MSN will not let you import your feeds if they do not have validated titles. Characters in your title such as quotation marks, apostrophes and such will cause your titles to not validate under these rules and thus prevent a number of people from being able to receive your feed.
This can get tricky when you have a title that really screams out for an apostrophe such as "Today's Breaking News" great for human consumption but the validator will hiccup at the apostrophe in the word "today's." You'll want to avoid these kinds of things even if it is a compelling title I would suggest rewording it to say "Hot News Today" and avoid the whole headache entirely.
Secrets of Using a Blog Pinging Service Effectively
There is a really easy way to almost automatically increase your blogs link popularity by the effective use of a blog pinging service. Now this is not to say that you don't still have to worry about things like writing compelling content of course you will if you want them to stick around or come back. You will also want to make sure you are updating your blog often to maximize this strategy. If you are taking care of these things then a blog pinging service can do a lot to help out your blog or website get noticed by building backlinks to it.
When choosing a pinging service to use for promoting your blog or website you want to make sure you can ping multiple services from one website. Now of course it is possible to go to each blog search engine, RSS feed aggregator or directory and ping them individually but this is really not necessary. Also this will take a tremendous amount of time in comparison to using a reliable blog pinging services. You want to make sure the service you pick allows you to do dozens of these from their site though.
A strategy we find gives us better return is to ping each site separately. This is not to much harder as your information will already be populated in the websites form so it is just a case of selecting a new service to ping and re-clicking the submit button. It doesn't matter which service you pick find one you are happy with and use it regularly this is the key to making this strategy work. They all have their good and bad points so it is mostly a choice or preference to the site and the services it pings. One last word of caution do not think that multiple pinging is good this will get you labeled as a Spammer and get your IP and website band.
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About the Author
Next time you post to your website, why not try pinging your website with PingTheWeb a website pinging service that allows you build your websites link popularity. Pinging should be involved in your one way link building campaign. Get a totally unique version of this article from our article submission service
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