Client Testimonials - The Ultimate Promotion Tool?
by: BrianDMcEvoy |
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There are many ways to use client testimonials to help promote your services and you should try to use as many as you can in your online and offline marketing efforts. Here are some ideas to try...
1) If you?re using testimonials on your website, make it stand out from the rest of the text. Try to use a colored box or use different fonts. Anything that makes it look different from the rest of the text on your site. Include the client?s (buyer?s) name and their website if they have one (but don?t hyperlink it as you don?t want your valuable visitors to click away from your site). Pick a testimonial that is specific to one aspect of your offer (eg, super customer service, speedy delivery, awesome price etc). To give the testimonial more value and credibility try and add a photo of the person who gave the testimonial. How do you get this? Just ask for it!
2) Set up a question & answer page or FAQ page on your website. In some of the answers, include a few testimonials. If a testimonial answers a question, then make sure you use it. For example, ?How long does it take for the product to arrive?? Why not answer that with a great testimonial from a satisfied client, who got the goods very quickly.
3) Set up testimonials in an autoresponder message and place the email address or sign-up box on your site, so that it's available 24/7 upon request.
4) Put all your testimonials together as a pdf report that potential clients can download for free from your website. This would be great if you could include photos of the writers (if you get a testimonial, but no photo, then just write back to them and ask!) as it will add even more credibility.
5) Case Studies are great ways to use testimonials. Use enticing headlines for these and try to make each one cover a particular aspect of your business - your service, delivery, price etc. If the studies focus on common problems and how your product or service solved them, then many potential clients will be able to relate to this and it will have a powerful effect on your marketing.
6) Try to use your testimonials in any offline marketing efforts like mail shots, brochures, print newsletters and post cards. They could even work well in radio or TV ads.
7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.
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About the Author
To discover how to make the most of Client Testimonials, get your free e-course at http://www.testimonialpower.com. Brian D. McEvoy uncovers some secret techniques to getting testimonials that will really boost your profits.
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