Creative Ways to Give Away Your eBooks to Generate Business
by: StuMcLaren |
Total views: 3 |
Word Count: 983 |
View PDF | Print View
Share This Article
An eBook can be used for much more than just a standalone product that you are selling. Over the course of this article I'm going to show you ways to give away your eBooks that will end up making you more money in the long run then if you just sold it.
So how can you give an eBook away and still make money?
Easy
Use it as a viral marketing tool. You can increase the number of visitors coming to your website by giving away something to other people who may not have visited before.
By providing an eBook to other people and giving it away for free, it creates a viral marketing mechanism that brings you business. It can be used as a great viral marketing tool.
A second example of how giving it away can lead to more business is using your eBook on your website as an incentive to get your visitor's email address and name. This will allow you to gain leads and build your particular email list or database.
People don't want to just give their name and email away anymore. We're so inundated with email. We get so much information in to our email box that we've become very protective and cautious of where we give our name and particularly, where we give our email address.
In order to get that information out of people you have to win them over by giving them something they want or need. An eBook can work as an incentive for them to give you their email address, name, or whatever piece of information you are looking for because they are getting something out of it.
Here's one quick side tip that I want to give you, based on that strategy. If you're setting up a website and you have a form where people can fill in their name and email address then they press submit, often times I see people give the download for that particular eBook on the next page.
The problem with that is somebody can give you a bogus name and a bogus E-mail address that doesn't lead anywhere, and they get the reward for doing that.
Personally, I would never do that. I'm all about being transparent, straight up and a honest business man. You gain respect from people by giving it.
So to avoid getting bogus information I take the visitors who submit their email and name to a thank you page that says, "Thank you. The information for where you can download the free eBook has been sent directly to the email address you provided."
The reason for that is now those people who gave me an honest email, an honest name, will get the reward. It will be sent to them instantly through an auto responder, which will provide a link for where they can go and download it.
Although you may look like your building up a database with a lot of names and email, if half of them are leading to false emails it is useless. You should really think about this concept because it won't do you any good building up a database that is full of bogus information. You want to be sure you have set up measures to weed out people who would leave false information so your database and your business is protected.
Let me move on. Another way you can use an eBook and why it's so important is you can use the eBook to conduct research by asking people to perhaps fill out a survey and then use the eBook as a reward for filling out the survey.
Asking your market is the best way to find out what new products or service they want, or how they feel about a new product you may have launched. One of my mentors, Alex Mandossian, has taught me so much in regards to marketing and he is known to use Ask Campaigns. Basically, this is when you learn what your market wants just by asking them.
Here is an example of how Alex uses this. He is able to bring in some of the biggest names in business and put together high-level teleseminars. Some of the people he has done them with are Brian Tracy, Harv Ecker, Mark Victor Hansen and Bob Allen. These teleseminars are with the who's who in business. You name it, he has probably done one with them.
I know that he is setting up teleseminars right now with people like Bill Clinton, Lance Armstrong and Steve Jobs of Apple.
He has a definite methodology to it, and the way he conducts his teleseminars is he asks people to submit their most pertinent question to the expert that he is interviewing that evening.
By doing this Alex doesn't even had to create any questions ahead of time because the people who are paying for the call are telling him exactly what they want to know and hear. So he just asks those questions.
Well my friends, just use the same strategy. By conducting surveys, it provides you all kinds of great market research. And giving people a reward at the end of the survey is a way to pull them through so that they fill out the survey.
Often times are like, Yeah, a survey. I don't want to bother doing it. But if there's a great reward at the end of the tunnel, they're going to do it. So it's a great way for you to conduct market research by providing a valuable E-book to give away at the end of the survey.
Plus having that research can really help you promote, create and deliver your products. This will lead to you generating even more business.
As you can see from these quick examples, there are many ways you can creatively give something away to gain more business in the future. Use your creativity and try to think of others.
By exploring your creativity ideas will come to you when you need them the most!
Share This Article
Rating: Not yet rated Next Article - Repurpose Existing Content and Emails to Drive Traffic Your Way and Previous Article - Internet Domain Registration Made Easy
About the Author
How would you like all your online marketing questions answered by someone who has worked with some of the biggest marketers online today? On top of written and video responses you also get frequent live help. All you have to do is ask for small business support!
Comments
No comments posted.Add Comment
Popular Articles about: Internet
1: desperate buyers only-my secret marketing treasure chest2: Free Online Dating v1.0 - Communications::Chat & Instant Messaging Software
3: Why You Should Be Using an Online Backup Service
4: Businessmarketingagency - Affiliate Internet Marketing
5: Effective SEO Comes Cheap
6: Google's Adwords Made Easy... and it is FREE
7: Knowing All About Sports Memorabilia Auctions
8: Low cost advanced website traffic tactics for everyone
9: Driving Traffic into Your Landing Page
10: Are all Resell Rights products the same in terms and conditions?
11: Writing Articles as an Affordable Internet Marketing Method
12: Mentorship Guide in Network Marketing
13: How to be a Work-at-Home Mom (WAHM) and Successfully Build a Real Business on the Net.
14: Three Traffic Tactics that won't Cost You a Cent
15: 12 Ways To Create An Order-Pulling Niche
16: How do I compete with other Resellers who own the same product?
17: Higher education online: Step into a new era.
18: Build a Website That Works
19: Connect With Someone Again by Using Email Address Directory
20: Small Business Web Site Hosting
21: Free Membership at WeTrust.org Safe Search and Directory
22: Why Should You Use a Blog to Promote Your Online MLM Business?
23: Dedicated Server for Serious Online Business
24: Broadband Providers : Only For The Fast and Furious
25: Find Great Part Time Jobs for Students
26: Data Center Automation Offers Big Returns
27: Run book automation - Helping Your IT Organization Succeed
28: Choosing the right Domain Name
29: Updating Data Center Environments for Today's Evolving ITIL Management
30: An Invisible Alternative to Glasses