Using Webdesign To Boost Website Conversion Rates

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Using Webdesign To Boost Website Conversion Rates

by: JackSinclair | Total views: 5 | Word Count: 543 | View PDF | Print View
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Make your webdesign extra successful by learning some very effective tricks to improve your conversion rates.

A simple, uniform navigation system should be maintained across all pages of your website.

While sites such as Amazon.com use tabs it is just as effective to use simple underlined text. The important thing is to be able to anticipate exactly what your customer will want from your site and provide this is a straightforward format.

For example a webdesign for a site selling replacement printer ink. Put yourself in the position of a customer visiting this website; all you're looking for is the ink that matches your printer. To that end the navigation system should be designed around choosing the brand and model of printer, that way you can easily find the correct type of ink cartridge you need.

The navigation system should not be extravagant. Vertical or horizontal formats for basic text links are very effective, as are buttons, or organized tabs.

Your website should immediately broadcast the feel and main theme throught its design. This is much more of a subjective, artistic. There is not set formula to follow.

Though there are no set rules to follow in this area, if you have a site like NBC.com the feel of the website should be NEWS, whereas if you have a site like Disney.com com the feel should be fun. Getting the feel and design of your webstie right can greatly affect conversion rates possibly even tripling them.

In the same manner that many government buildings appear to be cold and institutional because of the function they perform you must be sure that your websites theme can be recognized right away from the design and layout.

There is a saying about the little foxes that spoil the grapes.

The following are errors made in webdesign and suggested ways to fix them in order to raise conversion rates:

a) Hide the site stats counter. Unless, that is, your site is so popular you want to show the world.

The large counters at the bottom of web pages is a tell-tale sign of a very old site.

b) Keep in mind how your site will look when printed. There are a number of people who prefer to print long pages of text and read them from a print out rather than from the screen. Having a 'printable' version of the sites pages accommodates such users.

c) Be sure to keep your webdesign 'scannable'.

Most web users will quickly scan your site before making up their mind whether or not to read it. This means your need to highlight the key points of your website through use of techniques such as bold, color and underlined text and clear useful headings.

d) Avoid oversized graphics or logos that lessen the top fold of your site. The 'top fold' of your home page is the area of the page the visitor sees as soon as the page loads, before scrolling down. If there are large graphics taking up space at the top of the page then there is less space for the actual content of the page, the text, images or whatever else; the important stuff.

Use these techniques today and your website is sure to see higher converstion rates.
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