How to Manage Email Marketing For Your Business
by: DarrelHawes |
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Email marketing has been a very profitable means of marketing products and services. It has continued to be used by small and large businesses, by non-profits, and every type of organization conceivable. It is used so frequently because it works.
Email marketing has the following advantages: relatively low cost, speed, viral (messages can be easily forwarded to others, without your direct involvement or knowledge), can drive traffic to an offline offer, and with the right systems, messages can be customized.
If you're wondering just what I mean by customization, consider Amazon.com. Amazon sends product suggestions based on what the customer has bought in the past. This is a smart system. People are interested in some subjects but not others. The closer the the message is to what interests the individual, the greater the chance that it will be read.
With an email campaign, you can prompt traffic to an offline offer. An example of this is coupons. The bookselling company Borders often emails me coupons to use in their local bookstore. This is also applied in service businesses, which will issue "good for one day only" coupons to help fill in empty slots.
Perhaps you don't yet have the tools to manage an email marketing system. You have two major categories of choice: firstly, whether to purchase a program that installs on your own server. Alternatively, you can also utilize a hosted service and have your email database stored on a third-party's server.
There are many advantages to purchasing your own program, such as increased flexibility, no monthly fees, and customization. Auto Response Plus and Mailloop are acclaimed examples.
A hosted service is generally going to require little or no upfront cost, but will require a monthly fee because you are paying for a separate service. Advantages of this type of system include: expert third-party help in the event of spam complaints, and no need to set up and maintain a program on your server. Commonly used services include Aweber, GetResponse, 1ShoppingCart, and EmailAces.
Email marketing can, if used properly, easily increase your revenue, help retain your customers, and be an excellent part of your marketing mix.
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