How To Get Testimonials That Are Effective
by: BrianD.McEvoy |
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Congratulations on making the decision to get testimonials. So many people try to sell goods or services (particularly online) without any at all. This is a huge mistake and means they're probably losing out on many sales. But you already know that, which is why you're reading this article.
Let's look at 7 key methods you can use to get them
1) Ask - no harm in asking. Your customers won't mind and there's nothing wrong with seeking feedback. They may even appreciate the fact that you care about them and took the trouble to find out what they thought of the product or service you offered.
2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"
3) Why not make it a part of the deal? Why not make it clear before purchasing, that your clients will agree to provide you with feedback. You just need to be honest and say you're looking to get some positive comments about the product. If you provide a great product then of course this won't be a problem.
4) Offer a bonus in return for feedback. I'm not talking about bribing someone for a testimonial. That is completely unethical and you should never do it. If you're found out you would lose all credibility in your marketplace. I mean you offer a small bonus in return for completion of a feedback form. You may not always get positive feedback, but just the good ones as your testimonials.
5) Get some beta-testers. How do you think a brand new product still has some great testimonials? Well of course the product developer will have used his relationship with current clients. They'll be more than happy to give a positive review in exchange for the opportunity to try out the product or service.
6) Try a pay-per-click ad. If you have no clients to beta test your latest product try a small targeted pay-per-click advertising campaign. It's simple to offer a complimentary copy of your new product in return for their feedback. Word the advert carefully to avoid the timewasters and for perhaps just 5 cents a click, you get some great new web traffic who will be delighted to take you up on your kind offer.
7) Why not hold a competition? A great way to get testimonials is to offer a regular prize for clients who use your products and get great results. Just think about the weight loss market. Imagine the great stories you'd get if every month you offered a prize to whoever had lost the most weight after they read your book or tried your product. You'd even get photographs to prove it.
Now you know how to get testimonials there should be nothing stopping you. Add them to your site and see your online sales improve.
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About the Author
To discover more about how to get testimonials, sign up for your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some unique tips & tactics to getting testimonials that will really boost your profits.
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