Creating Ebooks Your Customers Will Love, Part I
by: StephenBeck |
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The authors of unsuccessful e-books have one thing in common - they don't offer enough content. The best e-books on the market are chock-full of information that their audience really wants. That's an important consideration for those who make a living creating ebooks.
Adding bulk to an ebook is a great way to increase customer satisfaction which leads to fewer refunds and higher profit margins- something people publishing ebooks have to think about. In fact, skimpy PDF ebooks are the number one reason people return information products. So how do you beef up your PDF e-books? How do you put your ebook on steroids and have it busting at the seams with value?
First, add a table of contents. I am always surprised at the number of ebooks that don't have a simple table of contents. Not only will it help your customer find his way around, it also adds about 2-3 pages to your ebook!
At the back of your book, include a list of valuable resources. Since you wrote the book, you are the expert (at least in the eyes of your audience). You've researched tons of information, but not all of it will fit in your book. Give your readers the chance to delve into a topic further - include links to web sites and blogs, as well as a list of books in print which you used to write your e-book. This is a valuable service for your readers, one that shouldn't be left out.
For your readers, I suggest you include a list of:
- Print books on your topic;
- Magazines;
- Videos online at YouTube and similar sites;
- List of web sites on your topic
- User forums and user groups; Blogs (your own or those of others);
If you really want to bulk up your resource section and make it valuable to your customers, then put a short description of each resource right under the link. Tell your reader why you like that resource and what it's best used for. People don't just want a link, they want to know how to use that link!
Stay tuned for my next article, when I offer three great strategies to bulk up your e-book, increase customer satisfaction, and improve sales. By publishing ebooks with loads of content, you make it an irresistible value.
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About the Author
Stephen Beck teaches you that pdf e-books can develop a "cash on demand" online business. Information marketing products has never been so simple when you view Steve's free videos by clicking either of the links.
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