Prime Targets for Identity Thieves

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by: JedJenson | Total views: 5 | Word Count: 668 | View PDF | Print View
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Nearly 80 million baby boomers are expected to apply for Social Security benefits over the next two decades and chances are most of them will either be the target of identity theft or actually fall prey to an identity theft scheme. Because boomers are more likely to draw two incomes, i.e. retirement and social security benefits, thieves are more likely to target their financial resources than that of others. In addition to the extra income, boomers are being targeted by identity thieves because of their tendencies to avoid the internet, to rely on paper checks and paper mail, and to easily fall victim to pre-texting scams. Because of this, it is more important than ever for baby boomers, who, in the prime of their lives, are prime targets for identity theft, to use LifeLock's Identity Theft Protection Services.

One of the top reasons baby boomers are being targeted by identity thieves is because older boomers (ages 51-60) have not completely moved into the electronic age and still use pen and paper to pay bills and send correspondences. This leaves boomers' mailboxes prime targets for theft. Because LifeLock removes members' names from pre-approved credit card mailing lists as well as junk mail lists, LifeLock protects boomers from identity theft and enables boomers, who so choose, to stay in their non-electronic comfort zone.

Another way LifeLock protects boomers, who haven't completely moved into the electronic age, is by pulling annual credit reports from all three credit bureaus and mailing them to their members. Because some boomers have never "surfed" the net, much less know that they can access their credit reports online; they do not keep a close watch on their credit activity. In addition to pulling credit reports, LifeLock places fraud alerts on member's credit files so that lenders must call the member for approval prior to issuing credit or loans. These measures ensure that boomers' credit remains safe and protected.

The third way LifeLock protects boomers from identity theft is through their eRecon and TrueAddress services. LifeLock's eRecon service monitors criminal websites for the selling or trading of social security numbers, credit card numbers, driver's license numbers, etc. LifeLock's TrueAddress service detects any changes to a members' address on various databases and notifies the member if a change is detected.

A fourth way LifeLock works to protect the identity of baby boomers is through their WalletLock service. Boomers are more at risk of having their identities stolen through the loss or theft of a wallet. Because boomers tend to keep their personal documents close, in case of emergencies, they are more likely to have multiple sources of personal identification in their wallet. If a member's wallet is lost or stolen, LifeLock's WalletLock service assigns members a WalletLock specialist who helps in contacting each credit card company, banking institution, and any state and federal agencies who issue driver's licenses, etc. to cancel the accounts and begin the process of reinstating missing documents.

Lastly, a fifth way that LifeLock safeguards boomers from becoming victims of identity theft and having to spend excessive amounts of time and money in restoring their good name and credit is through their $1,000,000 full service guarantee. Although most boomers are at the point where they are receiving additional income, in today's economy, their income is barely enough to cover their cost of living expenses. Through LifeLock's $1,000,000 guarantee, if a thief discovers a weakness in LifeLock's system and uses it to steal a members identity, LifeLock will secure attorneys, investigators, accountants, case managers, etc. to restore an individual's good name and credit, in addition to the amount of money lost due to the theft.

With LifeLock's Identity Theft Protection Services, boomers no longer need to worry about the security of their identity. In fact, the only security baby boomers may need to worry about is their Social Security benefits, which come from a system that is about to be tapped into by nearly 80 million baby boomers.
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