Backlink Your Way To The #1 Spot In The Search Engines
by: AnthonyStai |
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Everybody keeps talking about backlinks. What are they? A backlink is a html link from another site back to your site. They are significant because of Search Engine Optimization (SEO) which is the practice of making your websites search engine friendly. These incoming links may be pointed to your sites home page or they may be pointed to internal pages (called deep linking) for the purpose of increasing the popularity of a specific section of your website.
The greater the number of backlinks pointing to your website, the more the search engines will appreciate and trust the content on your site. The original Google algorithm placed a very high importance on backlinks when calculating where to place your site in the search engine result pages (SERP's). In today's algorithm, the calculation used for backlinks is much more complicated and does not carry the same weight that it did then.
The Google search engine uses a calculated value called PageRank (PR) that is based on the number of backlinks to your site. SEO gurus have downplayed the importance of the PageRank value when calculating the placement in the SERP's. The ranking algorithm has literally hundreds of factors that all have different impact on the calculation. It is almost impossible to guess all of the factors and how they affect ranking. One thing has remained pretty constant over time and that is backlinks.
Other terms for backlinks are incoming links, inlinks, inbound links, and inward links.
Backlinks can be used to find related websites that have linked to you, gauge your website popularity (or someone else's), and view what others may have written about the page being linked. When looking for the quantity of backlinks to your site, Yahoo is much better at reporting the real backlinks.
To hide the inner workings of the Google search engine algorithm, Google has refused to show you all of the sites that they know about that link to your site. Google will only show a partial list of those backlinks. Also remember that individual pages that have your backlink on them may not have the current PR calculated and may end up with a much higher PR during the next update.
The long term premise behind using backlinks was that the site pointing to yours is voting for you. At one time that vote had a very significant impact. However, over time, all the search engines are becoming more sophisticated and put less weight on this backlink vote. More recently they are putting significant emphasis on the content and context of the page being linked to and linked from. Pages with little to know relevance to each other end up counting very little.
There are numerous methods for obtaining backlinks to your site. Some of those are:
1. Article distribution with resource boxes
2. Website Link Directories (some are paid and many are free)
3. Comments in forums and blogs
4. Purchased links via link brokers (currently frowned on by Google)
5. 1 way or reciprocal link exchanges - 1 way links are much more desirable
Hint: You want your backlinking strategy to appear natural to the search engines so you need to make sure that you are acquiring backlinks on more than just high PR web pages. There are significantly more low PR pages on the web then there are high PR pages.
So what can you expect after getting all these backlinks to your site? You should see a climb in your search engine rankings for the keywords that are targeted by your backlinks as well as a general increase for your other terms. You should see your own sites PageRank increase over time (next couple of updates). And best of all, you should see an increase in traffic to your site that is coming from both the search engines and the additional backlinks to your website.
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Boost your sites ranking with directory submissions and gain more backlinks using software assisted submissions with Directory Site Submitter at http://www.directorysitesubmitter.com/
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