Organic Traffic; What It Is and Why You Want It
by: DarrelHawes |
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Many new marketers and website owners ask, "what is organic traffic?" The simple answer is: visits to your web pages that are not moved there by a paid advertisement.
It's referred to as organic because the owner did not pay for the visitor to be directed to his site. Rather, the visitor discovered the website via a search engine or a link from another site.
Good organic traffic is desirable because it requires no incremental cost or effort.
There are a couple basic strategies obtaining organic traffic.
The first of these is getting incoming links, also known as backlinks. These are simply links on related sites that point to your site. This strategy assumes that people in your target market will stumble across the link to your site and click it. The link may originate from a website directory, blog, forum, or static website.
The second strategy is SEO, or search engine optimization. This strategy simply means you take certain steps to rank as high in the search engines as possible for the keywords that are important to your business. There are many search engines, but the focus is generally placed on Google, Yahoo, and MSN, in that order, as the top three search engines worldwide.
SEO strategies may change a little from search engine to search engine, but the steps taken are usually the same: keyword density, obtaining backlinks(a seperate strategy, but still relevant to SEO purposes), proper page names, and a proper site map.
There are many benefits of good SEO implementation. There's free traffic, the traffic doesn't require pay-per-click account management, and if it's consistent it can form the foundation of a revenue stream that can be sold.
There are drawbacks, too. Organic traffic may be unpredictable, the search engines may alter their ranking procedures, rending up to months of work useless, and the time it takes to draw in a decent level of traffic may be a long while.
Regardless of your business model, if you intend to keep your website for any length of time, you would definitely consider seeking organic traffic through search engine optimization.
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