Make Sure The PTA or PTO Hears About The Fundraiser And Repeat
by: JohannaAbleson |
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Your PTA or PTO members usually do not "get it" the first time... or two... or three. The reason you are doing the fundraiser is important and should be "shouted from the rooftops" over and over again. You might find it hard to believe how long and loud you have to "get the word out" in order to get even a respectable number of PTA or PTO parents "in the know" on a particular point or event. Following are some guidelines to help you make sure that everyone knows what's up.
Be specific. If you are kicking off a fundraiser and you know what you're raising the money for, let your parents, teachers, and volunteers know. If you aren't sure what you're going to do with the money yet, tell them what you did last year. If parents and teachers know that they will benefit they will be much more likely to support your sale.
Methods: Take Home Flyers, Several things that should always be done in preparation for your fundraising drive. One action to take is to send a letter out to parents early in the year telling them what fundraisers you will be doing and when. Tell them in the letter what you need funds for and how you're going to accomplish your goal i.e.: catalogs sale, cookie dough sale, car wash, candy sale, smencils etc. They won't feel as though your hands are constantly in their wallets.
The second thing you will want to do is write and attach to your sales brochure a letter to the parents of your students. In this letter you will tell them again why you are doing a fundraising project. You might even take this opportunity to tell them what you spent the money on that was raised in last year's fundraiser.
Methods: Use The School Email System. If your organization or the school has many or most of the parent's email addresses, then use that as an alternate way to get the word out the your fundraiser is about to begin.
Methods: School Sign or Marquee Use your school's marquee to announce when your sale is starting, ending, and delivering. Your parents live in your neighborhood and so they will look at the marquee every time they drive by the school on their way to work or the grocery store.
Methods: Reminders via students Sending a note home in the student "take home pack" is another good way to get the word out to parents. I recommend that you send a reminder note on Friday's.
Methods: Signs You can post signs advertising your fundraiser in various places around the school where parents will likely see them when dropping off or picking up their children.
Place signs in the school with pictures of the prizes to keep the students motivated. Place them in key places where the students will see them daily in common areas. People are very visual and notice things that are different or new in their environment.
Methods: Do a live kick off Doing a live presentation will affect your sale positively, especially if the students see or hear things that they don't normally experience in a "standard" assembly. If enough of an impression is made on the minds of the students, they will certainly be sharing that with their parents when they get home.
Methods: School Wide System During the daily announcements remind the students about the fundraiser. Take some time to do some bragging on some of your top selling students. This is a great opportunity to keep students motivated.
Work closely with your fundraising representative. Planning is key to communicating your fundraiser to your parents, faculty, and students. If you know what you're going to do and when you're going to do it, it is much easier to facilitate and run a profitable fundraiser and that is what it is all about. Your goal is to raise the most money possible for your group in the particular sale you are planning. After all, if you raise all the funds you need in the first one, you won't have to do a second fundraiser! You can achieve that by working smarter, not harder.
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About the Author
AIM Fundraising is a national fundraising company that takes great pride in the fact that most of the groups it works with increase 40-400% over previous year's fundraisers. Go to this link for complete fundraising info.
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