Ed Hardy Clothing - A History
by: RoisiProven |
Total views: 28 |
Word Count: 393 |
View PDF | Print View
Share This Article
What do Madonna and Britney Spears have in common? Unfortunately there isn't another gay scandal in Hollywood, but there is a fashion one. In the past few years a brand new line has been coveted by these celebrities and many others. It isn't a new line from Burberry, Fendi, or Gucci. It's a brand new line by Christian Audigier, and that line is Ed Hardy clothing.
Ed Hardy clothing was inspired by the man who also gave the line its name, the legendary tattoo artist, Don Ed Hardy. Known as "the godfather of modern tattoo" in many tattoo circles, Hardy's blend of Japanese and American styles is highly sought after around the world.
Christian Audigier saw a fantastic marketing opportunity in Hardy's tattoos. He approached Hardy in 2004 with a clothing line idea based on his artistic style. Hardy, knowing that Audigier had already designed for the likes of Urban Outfitters, Diesel and Von Dutch, knew that his work would be in good hands, and so granted the licence.
The line swiftly became a hit across the world, but no group embraced Ed Hardy clothing more than Hollywood's celebrity set. Both Snoop Dogg and Sylvester Stallone are regularly seen wearing the Ed Hardy brand. In fact, both Stallone and Snoop have visited Audigier's warehouse and his home.
The reason for this success is Audigier's unique marketing style. He networks more than any other designer in order to get clients to wear his clothes as often as possible. When you consider how often some of these celebrities are photographed, it ends up being a very lucrative way of advertising. Giving away free merchandise is far cheaper than forking out hundreds of thousands of dollars in order to use the same celebrities in ad campaigns. In fact, the official site of the brand has a "Celebrity Gallery" section which is a selection of pictures of Audigier with his various celebrity clients.
However, this line isn't only for Hollywood. With tops starting from between $57-$64 it's actually fairly affordable as far as designer ranges go. It is also good to know that when you buy Ed Hardy clothing you're buying an item that will stand the test of time, because when a line has been designed around a style of tattooing that has stayed in vogue for decades, it's hard to imagine it going out of style any time soon.
Share This Article
Rating: Not yet rated Next Article - Guide to Jade bracelets and Previous Article - The Story of Ed Hardy Apparel
About the Author
Free shipping on Ed Hardy at StyleRocket.com. New Ed Hardy items arriving each day. Most complete collection of Ed Hardy Clothing available anywhere.
Comments
No comments posted.Add Comment
Popular Articles about: Shopping
1: What Does Functional Swords Mean?2: Log on for some great gift ideas this Christmas
3: Wanna Save A Truckload On Ralph Lauren Polo Outlet Store Clothes?
4: Affordable Shopping Solution in New Zealand
5: The Meanings of the Numbers of Roses
6: JeansDeal - Jeans! How It All Started - Tight Jeans Blue Jeans
7: Diamond Watches
8: Online Shopping For Watches And Jewelry
9: Free !
10: Is Tefal Actifry A Good Way For Healthy Chips
11: Buy Affordable Gifts
12: Future of Shopping
13: Gifts For All Occasion
14: Valentines Day- Search The Best Gift
15: Human Pheromones Research
16: Meanings of red roses
17: The Evolution of the Ed Hardy Brand
18: Top 10 Ways to Protect Yourself From Counterfeiting and Piracy
19: Fantastic Jewelry Packages can Suit Eclectic Tastes
20: Online Shopping on Online Auctions - QxBid.com
21: Find Valentines Day Gift For Your Wife
22: Men’s Underwear – The Style Statement
23: Shopping on the Web
24: Helpful Suggestions When Shopping For Jewelry
25: Valentines Gifts For Your Beloved
26: Celebrate The Valentines Day
27: Instant Purchasing through Online Payment
28: Childrens Clothes & Trends!
29: The Best 5 Valentine Gifts For Him
30: Mens Underwear – Get It Trendy