Affiliate Marketing with Product Recommendations Works Wonders
by: TimJohnson |
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Recently, I have seen so many web sites use affiliate marketing purely by advertising. This includes putting up loads of banners with affiliate links, placing "click here" and "buy this" links everywhere possible, and just expecting people to click through and buy.
Wake up and smell the coffee! Chances are you could make a bit of money, but this doesn't even hold a candle to the massive potential earnings you are pretty much throwing away by doing this. Just referring traffic is not what affiliate marketing is all about.
Your job as an affiliate is to be a great source of information, and to be someone who is credible. You must earn the trust of your readers, so that you can later recommend products to them. If your readers do not trust you, then the chance they will take your recommendations to heart decreases dramatically.
The first step to building credibility is to give your readers, whether they be subscribers to your mailing list, or visitors to your web site, quality information that they can use. This way, in their eyes, you become an expert in your field, and as a result, someone they can trust.
By recommending products right away, you will undoubtedly sound like a sales person. People want help, they don't want to be sold to. Without giving them any information, you aren't someone they will trust, and nobody wants to just hand over their money to a "stranger".
The only time you should be making product recommendations is after you have established some form of trust with your reader. When making this recommendation, always be truthful and honest, because people will see right through a sales pitch. Outline how a product will help and benefit them, and don't worry about mentioning something you don't like about the product. You will sound even more honest, and this will positively affect your reader's decision.
You should always promote products that you truly believe in and that you have personally tried. By recommending a junk product, you could ruin your credibility very fast. The best thing about recommending products you use is that you can later talk about specific aspects, such as a great chapter of an eBook, or an interesting function of a program, and in turn make more product recommendations which will sound totally natural.
Finally, you can take all these strategies and create a highly profitable product review web site, where you can use these genuine recommendations and create reviews that are honest and truthful. If people are searching specifically for reviews, chances are that they are ready to buy, and your genuine review can easily earn you that juicy commission!
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About the Author
About the author: Tim Johnson has been successfully affiliate marketing in a variety of competitive niches. To learn how to build profitable mini review web sites that can make loads of sales each and every day, read my Confessions of a Lazy Super Affiliate review now.
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