Business Writing - Is this the most important word to use?
by: MikeatBusinessWritingCourses |
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I would like to introduce one of the most important words in business writing, but before I do a little background is needed:
Most business writing is aimed at persuading someone to do something.
All letters to employers suppliers and customers are normally aimed at persuading the reader to act.
If you want them to do what you say, then you have to grab their attention over all of the other mail
So even in the least important letter ? a headline is important ? that makes your reader want to read on! ? And to do that creating curiosity is vital.
So now to a very powerful word ? the word is THIS or THESE.
One famous headline which successfully launched a course was "do you make these mistakes in english"
See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.
You can model on this headline in many different ways.
Do you make these mistakes in growing vegetables?
Are you using this little know tax loophole
This is the true secret of growing a giant cauliflower!
So try THIS in the headline of the next letter you write
Few people realise until they go on business writing courses ? how much is known about persuasion in print ? and which words can make a massive difference
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About the Author
Before writing any other letters or adverts go take a look at Mikes tips and tricks on business writing at Business Writing Courses and download free reports on Business Writing
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