Copywriting Like the Pros: Five Forms
by: AngelaBooth |
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Copywriting is writing for business, and it's a very well paid form of writing. Can you write copy?
Many writers are scared of copywriting, but it's easy. If you can write a letter that makes sense, you're good to go. You read copy every day, and without knowing it, you've absorbed many copywriting skills.
If you're completely new to copywriting, you may be wondering just want copywriters write, so let's look at five different forms of copy.
1. Write brochures - great income for 200 words
Whether they're one-page flyers, or deluxe four-color glossies, every business needs brochures for each of their products and services.
2. White papers - popular with businesses selling to other businesses
In some of the business to business markets, especially for high-priced items, executive overviews or white papers are primary sales tools. These are information-packed documents, and copywriters write them.
Some white papers can be under ten pages, others can be 25 pages of information, and you're well paid for writing them.
3. Businesses need press releases to get free publicity
Businesses small and large hire copywriters to write press releases, with the hope of getting coverage in major newspapers and magazines, and even on television. So if you get some practice writing press releases, you can become a PR copywriter.
Press releases are written to a format, and you need to keep to that format, because some newspapers will print your release exactly as you write it.
4. Write radio spots - write for performance
Many copywriters write for the audio visual media: radio and TV. It's easy to break in to radio advertising, especially in smaller cities.
It's easy to break into radio copywriting, because usually DJs are left to write these ads, and they hate it. So get some experience in writing samples, and then ask for an interview at a local radio station.
Radio spots are short. Tape some ads, and transcribe them so you can see how it's done.
5. Taglines and slogans - short creative snippets
Taglines and slogans are usually very short, they're a brief bite which encapsulates a service or products.
I know one new copywriter who launched a whole career when he wrote a tagline for a store. The store owner loved the tagline so much he introduced the copywriter to the head of an advertising agency.
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About the Author
Angela Booth is an expert copywriter who can help you to develop in a lucrative copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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