Copywriting: Services For Your Copywriting Clients
by: AngelaBooth |
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Copywriting is an easy way to earn income as a freelance writer because all businesses need copywriters. But what services will you offer?
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Here are several kinds of copywriting services you could offer your clients:
1. Advertising copy - every business needs to advertise
Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.
Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct marketing copywriting involves writing sales copy: it's salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.
A direct marketing sales package will include the sales letter, as well as other copy for the mailers, and often follow up letters too. Many copywriters, when creating direct sales packages, prefer to accept a royalty on the total sales made by the package.
3. Internet copy - for Web sites and advertising
Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you'll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.
4. Public Relations copy - press releases and more
There's much more to Publication Relations (PR) copywriting than press releases. A PR campaign may involve writing a series of press releases, along with company backgrounders and bios of the company principals.
As more companies appreciate the benefits of online Public Relations, the frequency with which they release press releases has been stepped up. Press releases offer a way to attract new clients, as well as keep current clients informed.
In these four areas, we've only just scratched the surface of the many different kinds of copywriting services you can offer you clients. As you can see, copywriting is never boring.
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About the Author
Angela Booth is an expert copywriter who can help you to develop a fantastic copywriting career in just a week. Her Copywriting Master Class shows you how many different forms of copywriting.
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