Dig Baby, Dig!
by: MFlynn |
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What's the real reason that people buy your product or service? Because they see something that's going to benefit them. That's just the cold, hard truth. You might have a great logo, or website, but most people really don't care. They don't care that you've spent a fortune on signs, business cards and space ads even if that's what attracted them to you to begin with. The bottom line is this: what you sell or offer is going to help them in some way. And they've recognized this.
Here's a quick way to find all the benefits of your product or service. Take a blank piece of paper. Write on the top
"Someone would want to buy my product or service because..."
then, start listing the benefits. Here's a sample.
"They will lose weight"
"They will feel healthier"
"They can wear their "skinny" clothes"
Got yours down? Ok, good. Now DIG. Take each of those benefits you came up with and do the same thing as above for each one. For example take the first benefit
"People buy my product so that they can lose weight"
"So they can look better"
"So they'll be in better shape"
"So they'll have more dates"
Just keep repeating this process, keep digging.
This is a quick and easy way to make sure you address as many benefits as possible that your target market is interested in. Be sure to include them in any copy or ads that you're writing. Don't leave any out, you never know who will read your copy and say "Wow. That's EXACTLY what I want".
Writing effective copy is all about getting into the "head" of your client or prospect, and knowing exactly what to say. They need to know that your product or service is the answer to exactly what they've been searching for.
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Before you write another ad or direct response campaign, be sure to check out these little known secrets used by top copywriters to produce profitable online and offline promotions. You can use them too. Find out how by going here http://www.secretcopywritingblueprints.com copywriting shortcuts Grab a totally unique version of this article from the Uber Article Directory
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