How to Decide How Many Books to Print
by: JoshuaPrizer |
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Making the right decision about how many books to print is a major factor in determining how profitable your venture will be. Even experienced publishers guess wrong at times. If you don't print enough books, you run into supply problems, possibly some angry customers, and the increased cost of reprints. If you print too many books well, that is an obvious problem as well. So how many books should you print?
While I can't definitively answer this question for you, I can give you some valuable input based on years of helping people just like you get their books printed. One of the biggest mistakes I see is people being overly confident as far as how many books they will sell.
So start with your worst-case scenario. How many books are you convinced you will sell even if things don't work out as well as you hope? How many books do you think you can sell in your REALISTIC best-case scenario? (Not the "Oprah chose my book for her book club" scenario.)
Now compare the numbers and choose something in-between, but probably closer to the lower side. Again, the cons of printing too few books usually heavily outweigh the cons of printing too many.
Which type of printing press should you use? You'll basically need to choose between a digital press or an offset press. (There are other types of printing presses, but these are the main two options.)
If printing fewer than 1,000 books, you'll probably be better off with a digital printer. On a digital press there really isn't a huge cost savings based on quantity. So it's definitely better to start with a lower quantity and come back for reprints later.
If you're printing 1,000 books or more, your best bet is probably an offset printer. For an offset printer, there's a lot more set-up involved. So quantity discounts can be substantial. Get print quotes for a variety of quantities so you see just how those quantity discounts break down. When you see a much lower cost per book for a higher quantity, it might help push you toward one quantity over another.
So to recap: Don't stretch your budget too thin by reaching for the stars with a huge print run to start. Stick with smaller quantities until you can definitively prove the market is there with your book sales. If you stick to your marketing plan and continually build on your sales, you'll be able to jump up to larger book printing quantities soon enough.
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About the Author
Get a Free 7-Part Mini-Course demonstrating how you can publish your own book. As a cheap book printing expert, Joshua Prizer has worked in the book printing industry for nearly 15 years.
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